Search Engine Marketing

Remember, specific questions get specific answers.  Google Adwords shouldn’t be like playing Battleship – cast a guess and hope it hits.

At the very top and down the right hand side of the major search engines, you will find something called sponsored listings. Love them or hate them, sponsored listings drive traffic to your site. The sponsored listing, whether through a content network or a search, provide a quick and affordable way to capture users within minutes of placing your ads.

Remember, specific questions get specific answers.  It’s important that you careful craft you keywords, keyword matches, ad copy, and landing page – and this is where we come in.  At Design Specificity, we offer solutions for setup, management, conversions and reporting within both Google and Yahoo’s Pay-Per-Click search portals.

We first establish goals, objectives, and targets for your campaign.  It’s important to have a series of metrics to qualify the campaign.  Second, we comb your comb your site, and build out keyword lists.  These lists will serve as the foundation for your campaign.  Next, we implement the keywords in a keywords campaign.  And now you’re off and running.  But hold on, it’s important that we check back in and analyze tracking.  This is where we start to tighten the net.  We modify ad copy, change campaign qualifiers, and edit keywords.  After that, Design Specificity will monitor your account to keep the Pay-Per-Click campaign on track.

Contact us today to get started with your search engine marketing campaign.